Digital · UX brief
Beli
Translating the Beli brand into an e-commerce and storytelling environment.
- Type
- Digital extension · solo
- Deliverable
- Platform brief + content strategy
Project file
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15 / 15Overview
A digital extension of the Beli brand: how the storytelling, craft provenance and product universe translate into an editorial e-commerce platform.
Context
Most heritage-brand websites lean either too transactional or too 'museum'. Beli's digital layer needed both: shoppable, but with the textile and the maker visible at every step.
Approach
- 01
Wrote the platform brief: sitemap, content pillars, journey from editorial to PDP to checkout.
- 02
Defined an art-direction system for product photography and craft documentation.
- 03
Specified a Digital Product Passport surface per item — material, maker, origin, care.
- 04
Outlined the launch content calendar tied to seasonal drops.
Outcome
→ A full platform brief — sitemap, content pillars, the editorial-to-checkout journey, and a Digital Product Passport surface per product.
Next project
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A jewellery-rental platform that puts circular economics in front of occasion buyers.