Team project · Real brand
Design Disciplines × Pompeii
A product extension for a real Spanish footwear brand — costed end to end.
- Type
- Team project — real brand
- Brand
- Pompeii (Spain)
- Product
- Lazy Sporty Bag — duffel
- Material
- 100% recycled polyester, made in Portugal
- Price ladder
- €20 → wholesale → €70 RRP
Project file
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19 / 19Overview
Working with the live Spanish brand Pompeii, our team extended the line with the 'Lazy Sporty Bag' — a duffel in 100% recycled polyester, made in Portugal — and proved the case from sourcing through to retail price.
Context
Pompeii had a strong sneaker identity but a thin accessories line. The opportunity was a weekend bag that read as Pompeii without cannibalising the core SKU.
Approach
- 01
Brand positioning and competitor analysis to define whitespace within the existing line.
- 02
Mood boards, materials specification and packaging — all consistent with Pompeii's voice.
- 03
Sustainable sourcing decision: 100% recycled polyester, Portuguese manufacturing.
- 04
Full cost-and-margin model: €20 production → wholesale → €70 retail, with the markup logic shown.
Outcome
→ A complete product extension for a live brand — sourcing, materials, packaging and a costed price ladder (€20 production → €70 retail).
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